Project: Selling Globally, Locally – E-Commerce Boost 🛒
The Economic Challenge
Morang is a hub for small-scale textile and handicraft production, but local businesses often lack the knowledge to market their products digitally. This project targeted 55 local entrepreneurs (mostly artisans) to transition their sales online.
Training Content (Four Pillars)
1. Search Engine Optimization (SEO) Fundamentals
- Keyword research for local markets.
- On-page optimization (product descriptions, titles).
2. Social Media Marketing (SMM)
- Creating engaging content (Image/Video).
- Targeted advertising on platforms like Facebook and Instagram.
3. E-Commerce Platform Setup
- Choosing a suitable platform (e.g., Nepali e-commerce portals or Shopify basics).
- Payment gateway integration and logistics management.
4. Financial Literacy & Digital Payments
- Understanding online transaction security.
- Record-keeping and tax compliance for online sales.
Measurable Results (Case Study)
| Business Type | Initial Monthly Online Sales (NPR) | Post-Training Sales (NPR) | Increase (%) | | :--- | :--- | :--- | :--- | | Handloom Textiles | 15,000 | 55,000 | 266% | | Organic Coffee | 8,000 | 30,000 | 275% |
This immediate return on investment showcases the powerful effect of digital skills on local economies. The project utilized extensive definition lists in the training manuals to clearly explain concepts like SEO and ROI.